Status update – October 2014

Happy to announce that we now have mobile SDKs for Android and iOS platforms. Some customers have already updated and rolled out their apps with the new SDKs. So far, we’ve seen a 40-60 split between the mobile app and web traffic, with the mobile growing week over week.

We currently process about 350+ million events a month.Our peak incoming traffic was 18 million events in a single day, and we’re happy to report that our existing infra took on this surge without showing any signs of strain. The entire platform continued to perform well and real-time.

We’re still in private beta, and have on-boarded over 40 customers globally. Our customer mix today comprises of companies doing – e-commerce, travel planning, event ticketing, productivity apps and price comparison.

We’ve decided to roll out the beta program to the next set of customers, if you’re interested in leave your email address here –

All our HTTPS endpoints are now SHA-2

As custodians of customer data, we take security very seriously at WizRocket. We keep an eye out for security issues and take proactive actions.

As you may have recently read, SHA-1 is dangerously weak. Its replacement, SHA-2, is strong and is widely supported today.

Following Google’s announcement of sunsetting HTTPS certificates that use SHA-1, we got to work. As of a week ago, all our HTTPS endpoints and certificate chains have been updated to SHA-2.

Since almost all our customers use HTTPS on their sites and apps, we wanted to ensure that they sleep peacefully at night.

We recommend upgrading to SHA-2 certificates for anyone using HTTPS. is a quick way to identify if your site is using SHA-1


Funnels and Cohorts are now live

We’ve launched Funnels and Cohorts in the WizRocket Dashboard, and we’re quite kicked about it. They’re real-time, retroactive and don’t require any prior setup.

You can create impromptu funnel and cohort reports for any time duration, using a combination of user site actions, demographic (gender, age etc.), technographic (device type etc.) or geographic data.  You could even filter the report by a specific campaign. All answers instantly.

Funnel analysis helps figure out at what point in your site flow are users dropping off. As an example, it can help you figure out how many people came to the site, of that how many went on to add things in the cart and then finally how many of them made a purchase.

Funnel report sample

Cohort analysis helps figure out how are groups of people behaving on your site. It helps a site figure out customer retention trends over time. Basically, cohorts help answer questions like – how many people that we initially acquired via ‘x’ campaign come back daily, weekly or monthly to make a purchase.

Screen Shot 2014-07-17 at 2.38.35 PM

Recently, we helped a customer save money by helping them figure out that the best time for their online campaigns were daytime hours, as compared to the evening/night hours. This was done using real-time cohort analysis.

Existing WizRocket customers can log into their dashboard and try out these reports.


Status update – July 2014

The three months since our last update have been action packed for us.

  1. We moved to our own office after having worked out of the FreeCharge office for nearly 10 months. Yo! FreeCharge, we still love you.
  2. The WizRocket team is now 10 people strong.
  3. Our technology stack is even more scalable and solid now. We can auto-scale to process 250 million events a day. No sweat.
  4. We have rolled out our private beta program to ~25 customers globally.
  5. … oh and we raised funding from Accel Partners who are as excited about the future as we are.

It took us an year, but we’re finally out of the hangar and on to the launch pad.

Status update – March 2014

After returning from our trip to the US in December, we sat down and re-thought the product. We decided to start afresh, and have used the feedback we had gotten there as our guiding light – 1) make the product dashboard driven, easy for product/marketing folks to use without involving their engineering teams and 2) make it work for even the small/medium businesses.

It’s been three months since, and I’m happy to report that  we’re nearly code complete for the Private Beta launch. We have now started demoing the product to potential customers and some investors, our old customers are back and we’ve signed up some new ones. The current set includes web businesses having 4 transactions a day all the way to the ones doing 40K transactions a day. The feedback so far is very encouraging, and we’re working with our customers to build out the product further.

What’s WizRocket? 

WizRocket is a visitor behavior analysis & targeting tool that helps small, medium and large web businesses interact with their users across offline and online mediums. You could do web messaging, push notifications, in-app messaging and even reach out to customers via SMS or Email.

Simply put, we let websites discover the who (people), what (events) and why (behavior) on their own websites and mobile apps and then apply behavior targeting to improve retention, engagement and conversion rates. The analytics and the targeting are dashboard driven. 100% of all analytics* and targeting is real time no matter what size of business you operate.

We’re now ready to get an office, augment the team and onboard more customers. We’re ready to fly**.

*The big breakthrough that we’re proud of is the ability to query 100 million data points in less than 200ms on a small sized AWS EC2 instance. This enables quick segmentation to study  several facets of user behavior.

** WizRocket was listed by as one of the 5 promising Mumbai startups that will bloom in 2014.

Here are some screen shots of the product in action -

The future looks bright

We didn’t make it to the YC W14 batch*. We were interviewed by Paul Buchheit, Harj Taggar, Kevin Hale and Jessica Livingston. They liked us and they liked the product, but they wanted to see the product work for sites with lesser traffic. We got similar feedback from the people we met during our two week stay in the US.

So that’s what is keeping us busy these days. We’re working on making the product more helpful for smaller businesses. A little course correction mid-way doesn’t hurt as long as it ensures that you’re on the right trajectory. Once we’ve made the necessary changes we’ll signup lesser trafficked sites to see how well the product works for them.

Did I tell you we’re now live with three customers and process about 15 million unique profiles?

*We’re seasoned entrepreneurs and know how to take a rejection in our stride. burrp! (my previous startup) was rejected for funding by all major VCs in India. That  furthered our resolved to make it work.

The rocket has taken off

Coinciding with the ISRO rocket launch to Mars today, we have a little bit of news to share – WizRocket got selected for the Y Combinator interview. While we’re super happy right now, we know this is just one of first steps towards a long journey. No matter what the outcome of the interview, we’re happy to have made the cut itself. We’re flying out to California next week. Wish us luck.

In other news, we’re now live with our third customer – who happens to be a large ecommerce player. The existing infra is chugging along well.

Happy Diwali.